Lifestyle, Recreational and Country Properties in High Demand

March 21, 2022 (KANSAS CITY, Mo.) – The high demand for the types of properties in which United Country Real Estate specializes is still going strong.

“This extraordinary demand for properties in the country is coming from people looking for a more peaceful, small-town lifestyle, recreation and second homes. With this strong and growing demand, we have seen an unprecedented number of lifestyle and rural real estate brokers and agents join our franchise to leverage our unique program,” said Richard Thompson, vice-president of sales for United Country.

“As a result of this strong demand, listing inventory is also at all-time lows, so realtors are looking for better programs to offer clients to help differentiate their services. They know they must offer their clients more in terms of advertising and marketing to gain an advantage to win more listings. The United Country marketing program is seen as a solution to achieving that objective,” Thompson added.

Not only is the company experiencing record franchise growth, United Country has experienced over 30 percent growth in sales volume, acres sold and website traffic since 2020. United Country’s president, Mike Duffy, said there are numerous factors that are playing into their success.

"There has been a growing desire for open spaces during the last few years, a simpler lifestyle and much more affordable property prices. Those motivators coupled with historically low interest rates, strong consumer savings, the ability to sell high priced urban homes and the growing ability to work remotely have combined to drive significant growth in our markets,” said Duffy.

This trend has continued into the first two months of 2022 and both Duffy and Thompson believe the fundamentals driving demand will remain strong throughout the remainder of the year.

United Country Real Estate is the leader in lifestyle and country real estate in rural areas, small towns and mid-sized cities. The company specializes in the sale of farmland, ranches, recreational and hunting land, waterfront property, mountain homes and much more. If you want to learn more, find a property for sale near you, or learn more about joining the company’s award-winning team, visit where you can search by property type, location and keyword(s).

About United Country Real Estate

United Country Real Estate is the leading, fully integrated network of conventional and auction real estate professionals specializing in lifestyle and rural real estate. The company has been an innovator in real estate marketing since 1925, with a unique, comprehensive advertising program. This exclusive program includes the highest ranked and largest portfolios of specialty lifestyle property marketing websites, unequaled national print advertising, the largest internal real estate advertising agency, an extensive buyer database of more than 1 million opt-in buyers and additional proprietary programs to advertise properties more broadly.

2820 NW Barry Road
Kansas City, MO 64154

Ryan Kane, Communications Manager

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